Bringing farms into the modern software world.
The scale and complexity of agriculture has exploded in the past decades. As farms grow, producers aren’t able to run them as they have in the past. Granular offers farmers the types of modern smartphone apps, cloud-based services and collaboration tools that many other industries have come to rely on as the backbone of their operations.
Planning and designing a useful system demanded a heavy dose of research and a stretch of the imagination.
As they've taken their product to market, Granular has discovered that their vision for planning and scheduling operations on the farm is too rigid. Their customers have complained that the system doesn’t accommodate dynamic planting and harvest operations.
Granular wants to promote behavior change through better operational planning, and needs a more flexible system to plan, log, and monitor farm operations on a real-time basis. Over the course of 3 weeks, my team of four worked closely with Granular to design a dashboard, activity feed and notifications system that promotes more flexible short-term planning of operations.
A closer understanding.
Planning and designing a useful operations hub for farmers demanded a heavy dose of research and a stretch of the imagination. We were challenged to understand not only the complicated business of agriculture, but also the current state of Granular’s software, how it helps farmers manage their business, and the company’s vision for the future.
The morning the project was due to kick off, the Granular team sent over a Google Drive folder jam-packed with more information than we could imagine making sense of in the three weeks we had for the project. There were dozens of files and documents, each thicker and more detailed than the last. With a range of topics from grain marketing to data analysis, we knew this would be about more than just tending the land.
Sitting down with the Granular team, one thing became apparent early on: we would need a deep understanding of their users in order to create a better experience for them. We spent our first several days working our way through all the content that the team had sent us, and also digging into a little research of our own to better understand the product needs and the problems they were looking to solve.